Use these sizes so Instagram does not crop or blur your photos and videos. The ratios and limits come from Meta’s publishing documentation for Instagram. The pixel sizes are the usual way to meet those ratios at full width.
Feed photos and carousels
| Format | Aspect ratio | Recommended size |
|---|---|---|
| Square | 1:1 | 1080 × 1080 px |
| Portrait | 4:5 | 1080 × 1350 px |
| Landscape | 1.91:1 | 1080 × 566 px |
- Accepted ratios run from 4:5 to 1.91:1. Images outside that range are cropped.
- Width from 320 to 1440 px. Smaller images are scaled up, larger ones scaled down.
- JPEG, up to 8 MB, sRGB color.
Portrait 4:5 takes up the most space in the feed, which makes it a good default for photos.
Reels
| Setting | Value |
|---|---|
| Aspect ratio | 9:16 recommended |
| Recommended size | 1080 × 1920 px |
| File type | MP4 or MOV, H.264 or HEVC |
| Frame rate | 23 to 60 fps |
| File size | up to 300 MB |
Stories
| Setting | Value |
|---|---|
| Aspect ratio | 9:16 recommended |
| Recommended size | 1080 × 1920 px |
| Images | JPEG, up to 8 MB |
| Videos | MP4 or MOV, 3 to 60 seconds, up to 100 MB |
Keep text and faces away from the very top and bottom of Reels and Stories, where Instagram places the profile name, captions and buttons.
Profile picture
Instagram shows the profile picture as a small circle. Use a square image with the face or logo in the middle, so nothing important is cut off at the edges.
Posting Reels? See our Instagram Reels views. For captions, use the character counter.
Common questions
What is the best size for an Instagram post?
1080 × 1350 px in 4:5 portrait. It fills the most space in the feed and stays within Instagram’s accepted ratios.
What size is an Instagram Reel?
1080 × 1920 px in 9:16.
What size is an Instagram Story?
1080 × 1920 px in 9:16, the same as a Reel.
Why does Instagram crop my photo?
The photo is outside the 4:5 to 1.91:1 range. Crop it to one of those ratios before you post.