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TikTok is the fastest growing social media platform these days. It is rapidly becoming a platform of choice for the younger generation. Indeed, the term “TikTok” is now widely used as a verb by its users, e.g., “Let’s TikTok today.”
Many famous brands and companies want to have a TikTok presence. Yet they are a bit uncertain about what they should do to get more exposure there. TikTok is so new platform that many brands and marketers are still confused about its relevance to them or the opportunities it offers.
We have taken a brief look at the potential of TikTok here. We present a selection of TikTok marketing strategy tips you could follow to increase your marketing success on Tiktok.
The new generation is sneering at disbelief in the sincerity or integrity of traditional advertising. To a large extent, they have ceased watching mainstream television channels, listen to the radio less than their previous generation, and receive more of their news via different social media channels than via the newspaper.
But many of them do spend their time on TikTok, an average of 54 minutes per day, and they do take notice of their favorite TikTok content. If any of the influencers of TikTok were to recommend a brand or company, their followers would most likely take note.
Many brands already established a content strategy, often including influencer marketing.
Keeping in mind all the significance of Tiktok.
TikTok Marketing Tips:
In order to get more audience on your Tiktok account, Here are some Specific TikTok Marketing Tips to follow;
Videos that use trending hashtags are having more chances to be discovered and have a better chance of going viral than those that don’t.
So, guess what? You’re definitely going to use them!
However, Always remember that your caption on Tiktok is limited to 100 characters only. That means caption plus hashtags – so you need to be strategic with the ones you are using.
Make sure to use a combination of broad and niche-based hashtags to increase your engagement.
For example, a travel TikTok video might have generic hashtags like #tiktok_travel or location hashtags like #nyccity and #UK. In addition to those broader hashtags, include some more specific hashtags like #tourdefrance and #Airtrave etc.
Another way you can use hashtags is to keep an eye out for trending hashtags as part of your marketing strategy. You can then make and post videos that relate to this trending content.
Remember that trends can be really fast-moving. They are changing very rapidly. So make sure to keep a regular eye on TikTok trends and be prepared to change your videos to go with the flow.
If you are taking part in any trends, don’t just make it a copy of everybody else’s content. Always find a way to make your video unique.
Posting regularly is a key to success for any social media strategy. Make a content calendar for TikTok and stick to it. People usually follow those accounts on Tiktok that provide them with new and fresh content on regular basis. So try to post regularly on your TikTok account.
Just like with Tiktok hashtags, using a trending song on TikTok is also a smart tactic to improve the success of your TikTok videos.
Always look for the songs used in the “For You” section as this will show you which music will give you the chance of being featured as trending videos.
It is no accident that many people become famous on social media. Usually, they build up a reputation for the quality of the content they are making. Therefore, it pays for most businesses and individuals to build productive working relationships with the people who influence their potential customers or follower. TikTok influencers are precisely the types of people you surely want on your side when you undertake your TikTok marketing campaigns.
When you notice someone who looks as though they’d be a good fit, send them a short, friendly dm letting them know you’re interested in collaboration.
Like all other social media platforms, TikTok also supports frequent user engagement. Comments on videos are an excellent way to achieve this. Ideally, you will build up conversations with your potential follower in the comment section.
TikTok sorts comments on any video by the number of likes they receive, so make sure you think through what you’re commenting on, making them meaningful.
Try to avoid making bland comments like “nice video”.
You’ve probably seen TikTok videos being shared on Instagram and Facebook.
Before the launch of Instagram Reels, Instagram was almost flooded with them!
This means that it’s a great idea to cross-promote your TikTok videos on other social platforms.
This will help you to repurpose your content and work smarter, not harder. So, next time you make a TikTok video, save it to your camera roll and reshare it on your other social channels.
This will drive more traffic towards your TikTok account, increase engagement and grow your TikTok following.
So this will be a win-win situation!
When deciding how to promote on TikTok, follow the trends that are making waves.
Continue to dip yourself in the culture of TikTok and learn to insert your account in areas that will lead to more engagement.
Your brand/ Company can experience increased growth and visibility through creative marketing and responsive strategies.