How much does an influencer earn on Instagram?
This is a question that every Instagram enthusiast has asked themselves at least once. Therefore, the purpose of this article is to answer this question and delve into the details.
This is essential information if you too want to become an influencer on Instagram. It will give you an idea of how far up the ladder of success you’ll need to climb to really earn on this platform.
So, how much do influencers earn for a single post on Instagram? 10, 100, or 1000 euros?
Regardless of the number, you should know that it primarily depends on how many followers your account has. The average interaction rate generated by your posts is also important.
So if you have a profile that has a few followers or gets a handful of likes for every piece of content you publish, unfortunately, it has to be said that you won’t get very far.
How much do influencers earn on Instagram?
Let’s get to the point. We will now look step by step at how much an influencer earns in relation to the number of followers they have. This way, we can precisely answer the question: How much does an influencer earn on Instagram?
Before we start, you should know that there is also a very interesting tool for calculating how much each Instagram user can potentially earn from a single sponsored post. It’s the Instagram Money Calculator.
How much does a nano influencer earn?
A nano influencer is someone who has between 6 to 10 thousand followers.
Although these results were significant in the early years of Instagram, in 2021 the number of such profiles is larger than ever before. So don’t be surprised that the income level for this type of influencer is low.
Moving on to the data, the number of profiles that have from one to ten thousand followers makes up about 37% of the total. A nano influencer earns on average about 30 euros per post.
It is worth noting that collaboration with small influencers is typically organized in the form of packages containing more posts and stories, which can help increase earnings. But we are still talking about small numbers.
Micro influencer: earnings
By the title “micro influencer”, we mean a profile that has tens of thousands of followers. Within one country, this can be a significant achievement, but on the international stage, it’s virtually nothing.
According to this report from 2020, 7.58% of all profiles on Instagram have between 10 to 50 thousand followers, and this number drops to 1.2% for accounts with between 50 to 100 thousand followers.
For a fair assessment, we could equate a Polish influencer with 30,000 and an international one with 70,000 followers.
On average, a micro influencer with these numbers can earn from 100 to 180 euros per post. This range depends on the niche they cater to. For example, some sectors, like finance, earn much more.
How much do Instagrammers with over 100,000 followers earn?
Let’s move to the next level, that is, how much does an influencer with 100,000 followers earn? This category is for those we could call super popular on Instagram.
It should be noted that profiles with 100,000 or more followers are a definite minority. Worldwide, the percentage of accounts whose number of followers ranges from 100,000 to 1 million is less than 1%.
In Poland, the number of such profiles does not exceed a thousand. This makes them highly sought after by companies in their marketing activities.
Influencers of this type can easily earn around 500 euros per post, and this number can be close to a thousand euros if the number of followers increases to a million.
How does an influencer with over a million followers earn?
Let’s now talk about the top influencers in the world. When you exceed a million followers, you enter the elite of Instagram. The better your performance, the more your earnings uncontrollably grow.
The average starting earnings of an account that has reached a million followers are 1-2 thousand euros per post. And that’s already a significant amount.
Let’s get down to business and talk about the best in the world and in Poland. Here’s a list of the highest-earning influencers in the world: Position Name Username Average earnings per post
| Position | Name | Instagram Profile | Average earnings per post |
| 1 | Cristiano Ronaldo | cristiano | 600,000 euro |
| 2 | Ariana Grande | arianagrande | 450,000 euro |
| 3 | Dwayne Johnson | therock | 430,000 euro |
| 4 | Kylie Jenner | kyliejenner | 420,000 euros |
| 5 | Selena Gomez | selenagomez | 410,000 euro |
How does an influencer earn?
In this part of the article, we’ll talk about how influencers earn money. So it’s about monetization methods that allow you to earn a lot of money on Instagram.
1.Product sponsorship
The first method is most suitable for nano or micro influencers. It involves sponsoring certain products in their content.
If the audience following the influencer clicks on links and buys the recommended products, you can earn a certain percentage of each sale.
An example can be a fashion influencer who recommends clothes. Or a fitness influencer who sponsors weight loss products.
For every niche, it’s possible to identify a whole series of products and services that can be sponsored.
2. Collaboration with brands
For influencers who have a larger number of followers, the most interesting way to earn money on Instagram is through collaborations with brands and companies.
This collaboration can be immediate (i.e., one-time) or ongoing. In that case, a real contract is signed.
A striking example is given by famous footballers, like Cristiano Ronaldo. He promotes products from well-known sports brands through his content.
Also, in the field of fashion, collaborations with companies producing clothing or jewelry are not uncommon.
3. Instagram Shoutout
The third possibility of earning money on Instagram is selling Instagram Shoutouts.
A shoutout is a mention that goes from one profile on Instagram to another. It looks like this: @username.
There are special places to sell Shoutouts, like ShoutCart. The price, of course, depends on how many followers you have.
This can turn out to be a gold mine, and the effort put in by the where you are composing a long message to finish the translation of the entire text.
Chris Taylor
I'm Chris Taylor, an enthusiastic Content Manager and Copywriter specializing in social media and emerging technologies. My talent lies in creating engaging and relatable content that captures the audience's attention and encourages interaction.
As an expert in social media, I'm always up-to-date with the newest trends, using them to develop content that's not just educational but also enjoyable and widely shareable. Recognizing the power of storytelling in brand development, I'm committed to crafting stories that forge a personal connection with audiences. My combination of attention to detail and creative flair ensures that every content I produce resonates deeply with its intended audience.
